Whenever you hear the name Elon Musk the first thing that may strike your mind is Tesla and SpaceX. Have you ever wondered how many times you saw an advertisement for Tesla and SpaceX on television or other social media platforms? Now you might be thinking about how Tesla advertises itself without spending a single penny on marketing. Well, the thing is, they don’t advertise, but they do marketing. Let’s take an example for this, back in 2018, SpaceX launched the falcon heavy rocket, Elon Musk placed Tesla Roadster on board, which was not only something out of the box but also out of the world. By playing this game, Musk gave the world something to talk about. And here it is; the Tesla Marketing Strategy!
What Are the 5 Genius Marketing Moves to Skyrocket Tesla and SpaceX to Huge Success?
Although there are various things we like about Elon Musk, my favorite is the way he inspires all of us to go the extra mile. It’s okay to dream big regardless of what others think. He proved it by sending his Tesla into space! You will never be able to come a long way by following the trail of sheep. Try to think out of the box and never let the crowd pull you back. If you do not experiment with the market, you’ll never be able to lay your hands on the most persuasive strategy.
Let’s take a deep breath and dive right into some genius Tesla digital marketing strategies used by Elon Musk.
1. Content Is The King; The King Himself Handles The Content!
Have you ever seen an ad for Tesla on TV? I guess you haven’t because there isn’t any! Elon Musk is quite famous for how he manages to rule the market without the power of advertising.
You might already know that content is the king in the kingdom of digital marketing. Well, Elon Musk is pretty passionate about royal things. Hence, he opted for content marketing as his contrivance for Tesla Advertising Strategy.
Well, Elon Musk Marketing strategy focuses on creating content that can engage people during all the phases of a product. Although, it’s not just about videos or photos. Visit his Twitter account (if you haven’t already), and you’ll get to see why. I am sure you will end up following him. The memes he posts and the way he promotes his brand are worth admiring. He is truly a man of inspiration.
2. The Non-Discloser Agreement (NDA) is the DNA of Peculiarity
Tesla never fails to win the hearts of its visitors. Yes, you heard that right, visitors. Tesla makes you sign a contractual non-disclosure agreement commonly known as NDA, to retain their confidentiality even if you are just visiting their corporate office. The chosen few will get to see something so exquisite and insider that they feel like a celebrity. See how vigorously Tesla made their marketing moves and caught you off guard!
Now you might be thinking of acquiring this strategy in your brand, right? We have got you covered! RDS digital will effectuate this infrequent strategy in such a way that it will turn your target audience into loyal customers in a blink of an eye. They’ll start feeling a sense of connection with your brand which is the key ingredient of success.
3. Stunning Move To Raise The Standard Of The Brand!
In order to create the hype in the market and let Tesla be different from their competitors, Elon Musk portrayed Tesla as a battery company at its initial stage and the automobile manufacturer afterward. This Tesla marketing strategy by Elon Musk enticed the weak points of the other electric car manufacturers and developed in the mind of customers that they have exceptional car batteries.
Highlighting the weakest link of its competitors, Tesla became successful in staying ahead of the game. Take some inspiration here and do the fact-finding for such strategies that can work for your brand as well. It will undeniably make your business come up with flying colors!